A Better Refund™ builds consumer confidence and trust, leading to increased AOV (average order value) and cart conversions. Despite the billions of dollars being invested to help accelerate sales at the checkout, there‘s been no significant innovation in the post-checkout customer experience. In 2022, total U.S. retail sales reached approximately $7.1 trillion. Online sales, also known as e-commerce, accounted for $1.4 trillion alone, equivalent to 18% of total retail sales. This segment is continuing to grow as consumers turn to their mobile devices for shopping. Consumers, especially Gen Z and Millennials, increasingly seek instant gratification and seamless shopping experiences. Merchants have the huge opportunity to transform a dumb refund into a smart growth strategy.
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